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Mark's Corner Office


How Entrepreneurship is Like Surfing
No, this analogy isn’t about staying afloat, or skimming across issues without diving deep, or facing waves of crises. It’s a way of thinking about a company from an investor’s perspective.
Aug 19, 20254 min read


One-on-One Check-ins
TL; DR Regular one-on-meetings with each of your Direct Reports are highly effective for maintaining relationships, aligning expectations, and optimizing performance. These meetings can be made far more effective and efficient by using a standardized written report, a template of which is included. As a young CEO I focused on customers, selling our products and gaining input for improving them. I hired good people and expected them to do their jobs well. But they weren’t gett
Aug 5, 20255 min read


The Best Sales Question
TL; DR The short course on sales consists of four words: “Ask questions and listen.” But most sellers and entrepreneurs focus on talking, not listening. Successful selling is largely a process of discovery, not presenting. A particularly powerful tool is the Needs-Payoff question, which encourages the buyer to articulate the value of your product and sell it to themselves. Most entrepreneurs, and many leaders and managers, have some level of responsibility for selling. Even e
Jul 30, 20254 min read
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