“Who can tell me about someone you fired too early?”

Most entrepreneurs, and many leaders and managers, have some level of responsibility for selling. Even executives who don’t ask for money are involved with persuading, which essentially is selling your ideas or perspective. And most of them go about it the wrong way.

When it comes to hiring, the single most common mistake I see is a matter of attitude. Hiring managers tend to overestimate the importance of experience and underestimate the significance of talent.